5 Effective Ways to Market Your Business

Wouldn’t it be great if your customers came knocking at your door and you didn’t have to worry about promoting your business? Unfortunately, there is no such thing as the perfect work, and businesses have to learn the best ways to market themselves and come up on top of their competition.

Technology is developing at an alarming rate, making staying on top of the marketing game an immense task. Knowing which marketing strategy is best for your business is difficult, considering the many options out there.

With that being said, here are five of the most effective ways to market your business this year.

1. Use Social Media to Promote Your Business

There are far more social media platforms than just Facebook and Twitter. Find out which platform your target audience prefers and put yourself and your business out there. Before you get started, you need to create a social media plan. This includes determining which social media platform suits your business, what your goals are and how you plan to measure your success.

Here are the facts:

* 71% of customers who have had a big social media service practice with a brand are expected to promote the brand to buddies and relatives.

* Grown-ups aged 18-34 are likely to support a brand on social media sites

* Top brands on Instagram are getting a per-follower engagement rate of 4.21%. This is 58 times higher than on Facebook.

2. Get Yourself an Awesome Website

The world and his wife use the internet to find out about services and products when they want to buy one, and if you haven’t got an online presence, you’re way behind the competition.

Having a website, however, is not enough. It has to provide your customers with an awesome experience, leaving them wanting to come back for more. There are certain key elements you need to have. It has to be easy to navigate, have a clear strong message, be well designed and include lots of high-quality content and images (say goodbye to stock photos).

3. Promote Your Business by Blogging and Writing Articles

Writing well-written articles is a way to promote your business for free, it also helps build your brand and create positive word-of-mouth. Upload content to your website’s blog section, and be sure to upload consistently. Share your blog posts through your social media accounts, and include keywords that are relevant.

To further expand your reach, write articles and ask other businesses and relevant bloggers to share your content or link to your website. These links, though, need to be organic and natural, if it is to work.

4. Embrace Mobile Marketing

Mobile marketing should not be overlooked. This multi-channel online marketing technique focuses on reaching and connecting with an audience on their smartphone, tablet, email, social media and mobile apps. The greatest benefit of mobile marketing is the reach it offers businesses. Think to yourself, what is the first thing you check when you wake up in the morning?

If you are unsure about mobile marketing, be it why you need it included in your marketing campaign or how to implement it effectively, BuildFire can help your business develop an effective mobile marketing strategy that’ll reach and engage your customers.

5. Make Your Very Own Video

Video has become very important, whatever platform or channel you use to promote your business. You don’t need to be a budding Martin Scorsese either. The simpler and rawer it is, the more authentic it is for your audience. You can even shoot an effective marketing video using a smartphone. There are plenty of guides online if you want to give video marketing a go.