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Sunday 29 March 2020

How to Market Your New Website?

How to Market Your New Website?

You can run the best website and products in the world, but no-one will know about it if you don’t embark on an effective advertising campaign. If you want to engage with your audience and increase your profitability, it’s crucial that you learn how to market your new website, and you do so quickly. After all, how else will your business go from strength to strength if you don’t take the time to research and implement winning techniques to attract the right attention online? 

Focus on SEO

Search engine optimization (SEO) is integral to every successful website. It is imperative to learn about the different technical elements to create a search-engine-friendly website that will drive a flurry of traffic to your landing pages and will help to generate a greater profit. If you want to create a successful campaign that adheres to Google’s ranking factors, you should invest in managed SEO services, so you can embark on a white hat strategy that offers long-term results.

Build Relationships on Social Media

Social media has changed marketing for companies in all industries. Not only does it provide a platform to market your new site, but it can also help you to form a connection with potential customers. You should, therefore, strive to build relationships with users before officially launching your new website, as they will be more likely to click on the URL. For example, you should consider running a giveaway or contest to engage with your target market and generate new likes. 

Submit a Google Local Business Listing

Once your website is up and running, you should submit it to Google Local Business, which is a free service. Not only will it provide a backlink back to your site, but you can also add photographs and promotional offers. Once you have submitted your Google Local Business listing, the information and images will appear in the normal search results, which can provide your site and brand with more credibility in Google. In addition to referring users to your website, Google can also provide directions to your location and can feature your phone number so that customers can immediately call from a mobile device.

Pay Attention to Content Marketing

72% of marketers are reportedly publishing more content than they were a decade ago. There are multiple benefits to publishing fresh content on your website. For instance, quality articles can boost your visibility in the search engine results pages, increase your website ranking, and can encourage visitors to become customers. 

Write unique, interest content your target audience will want to read, and your articles should aim to answer their questions and improve their lifestyle. Once you have published the articles on your website, you must also promote them on social media to increase traffic and improve your conversion rate.

Start an Effective Email Marketing Campaign

A study has found that 73% of millennials stated email is their preferred means of business communication. It’s a powerful tool for engaging with your demographic. However, you must give your audience a reason to subscribe to your email newsletters, such as exceptional content, insider information, or superb contests. Always aim to provide a reason to open your email and visit your website to ensure they don’t unsubscribe.

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