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Tuesday 14 April 2020

Why Every Business Should Have Its E-Commerce Mobile Application?

E-Commerce Mobile Application

There was once a time when you would see queues outside a retail store because there was a new product launch, sale or another promotional offer. People would wait for hours outside the shop to get the product or to avail the discount. However, you don’t get to see that much often now. what changed?

E-commerce market

Over the last two decades, the innovation in smartphones and other mobile devices has influenced the consumer behavior. As more and more people became accustomed with smartphones, access to products and services around the globe became easier.

Businesses that solely relied on their brick and mortar franchises finally saw that the market and the consumer behavior was changing rapidly due to the rising popularity of e-commerce stores. It became evident that e-commerce stores will become one of the most preferred mediums of shopping.

The rise in the retail ecommerce eventually led people to shift to e-commerce shopping platforms from brick and mortar stores. Ecommerce stores allows people to buy a product or service in a different continent and have it delivered on their doorstep. The facility provided to users of buying products while sitting on their couch is one of the many reasons the e-commerce stores saw a significant rise in their revenues. Moreover, the market anticipates that the rise in the retail e-commerce revenue will continue in the years to come.

E-commerce market graph

With such figures and forecasts, it is likely that users and businesses will continue to opt e-commerce stores for online shopping transactions.

E-commerce Mobile Applications

The technological advancement in smartphones also led to a boom in the mobile application development industry. As the number of smartphone users continue to grow, businesses realized the importance of having their mobile application.

Consequently, businesses and franchises belonging to every industry adapted to a user-friendly e-commerce mobile application to reach their market segment more effectively. As mid-sized and enterprise level businesses introduced their e-commerce mobile applications to the consumers, entrepreneurs and start-ups began to base their very business model on e-commerce stores and mobile applications.

As the demand for e-commerce mobile applications grew, the number of e-commerce mobile apps flooded the market. Businesses ranging from large corporations to small-sized ventures along with entrepreneurs began to penetrate the market via mobile applications.

It is pertinent to mention that mobile applications have become one of the most medium of communication, social networking, online shopping and various other industries.

Similarly, e-commerce mobile applications witnessed a massive increase in their revenues as well. Following is the sales growth trend of mobile commerce and its trajectory, which foresees the revenue to increase with each passing year.

E-commerce Application sale growth

Businesses have their mobile applications on the Apple App Store and Google Play Store to reach the iOS and Android users across the world. With regard to the e-commerce mobile application development process, a user-friendly e-commerce mobile application depends on a design that compliments the application flow and the right framework and technology being used to develop the app. An application should have minimum load time and an easy order and checkout process to provide a user-friendly experience.

Advantages of an E-commerce Mobile Application

Mobile applications offer users instance access by to uses by just a tap. It allows users to view the content available, which can be accessed offline too since most apps store vital data when connected to the internet. It elevates the overall user-experience.

Another advantage with an ecommerce application is that a mobile app uses some features of the native device. For instance, an app uses the mobile camera to scan barcodes, QR and PDFs.  It also uses the GPS features to access the location or to connect with maps. The use of native device features contributes in the overall user experience.

With mobile applications, users remain informed via push notifications about the latest updates and offers available. It helps e-commerce stores to inform the people about the latest products, discounts and promotional offers. Users can also share the latest updates to their social media profile from the mobile app, which enhances a business’ reach to more people. 

The statistics of e-commerce mobile applications in terms of sales growth gives us a clear idea that e-commerce mobile applications and stores have become imperative to reach a larger segment of market.

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