There was once a time when you would see queues
outside a retail store because there was a new product launch, sale or another
promotional offer. People would wait for hours outside the shop to get the
product or to avail the discount. However, you don’t get to see that much often
now. what changed?
E-commerce market
Over the last two decades, the innovation in
smartphones and other mobile devices has influenced the consumer behavior. As
more and more people became accustomed with smartphones, access to products and
services around the globe became easier.
Businesses that solely relied on their brick and
mortar franchises finally saw that the market and the consumer behavior was
changing rapidly due to the rising popularity of e-commerce stores. It became
evident that e-commerce stores will become one of the most preferred mediums of
shopping.
The rise in the retail ecommerce eventually led
people to shift to e-commerce shopping platforms from brick and mortar stores.
Ecommerce stores allows people to buy a product or service in a different
continent and have it delivered on their doorstep. The facility provided to
users of buying products while sitting on their couch is one of the many
reasons the e-commerce stores saw a significant rise in their revenues. Moreover,
the market anticipates that the rise in the retail e-commerce revenue will
continue in the years to come.
With such figures and forecasts, it is likely
that users and businesses will continue to opt e-commerce stores for online
shopping transactions.
E-commerce Mobile Applications
The technological advancement in smartphones also
led to a boom in the mobile application development industry. As the number of
smartphone users continue to grow, businesses realized the importance of having
their mobile application.
Consequently, businesses and franchises belonging
to every industry adapted to a user-friendly e-commerce mobile application to
reach their market segment more effectively. As mid-sized and enterprise level
businesses introduced their e-commerce mobile applications to the consumers,
entrepreneurs and start-ups began to base their very business model on
e-commerce stores and mobile applications.
As the demand for e-commerce mobile applications
grew, the number of e-commerce mobile apps flooded the market. Businesses
ranging from large corporations to small-sized ventures along with
entrepreneurs began to penetrate the market via mobile applications.
It is pertinent to mention that mobile
applications have become one of the most medium of communication, social
networking, online shopping and various other industries.
Similarly, e-commerce mobile applications
witnessed a massive increase in their revenues as well. Following is the sales
growth trend of mobile commerce and its trajectory, which foresees the revenue
to increase with each passing year.
Businesses have their mobile applications on the
Apple App Store and Google Play Store to reach the iOS and Android users across
the world. With regard to the e-commerce mobile
application development process, a user-friendly e-commerce mobile
application depends on a design that compliments the application flow and the
right framework and technology being used to develop the app. An application
should have minimum load time and an easy order and checkout process to provide
a user-friendly experience.
Advantages of an E-commerce Mobile Application
Mobile applications offer users instance access
by to uses by just a tap. It allows users to view the content available, which
can be accessed offline too since most apps store vital data when connected to
the internet. It elevates the overall user-experience.
Another advantage with an ecommerce application
is that a mobile app uses some features of the native device. For instance, an
app uses the mobile camera to scan barcodes, QR and PDFs. It also uses the GPS features to access the
location or to connect with maps. The use of native device features contributes
in the overall user experience.
With mobile applications, users remain informed
via push notifications about the latest updates and offers available. It helps
e-commerce stores to inform the people about the latest products, discounts and
promotional offers. Users can also share the latest updates to their social
media profile from the mobile app, which enhances a business’ reach to more
people.
The statistics of e-commerce mobile applications
in terms of sales growth gives us a clear idea that e-commerce mobile
applications and stores have become imperative to reach a larger segment of
market.
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