5 Powerful Benefits of Video Content Marketing

The most valuable thing for consumers today is their time, and there is no better weapon to grab their attention than visual tools. With them you can show exactly what your target wants to see, but ... Why settle for just that? If an image is worth a thousand words, imagine adding audio. The sound brings the message to life, and combining it well with the image, and audiovisual content is created that will greatly increase your audience.

Publicizing a product or service with a video allows you to create a consumer sensation, something that is not so easily achieved with an image-only publication. Audiovisual content is currently the best visibility strategy for both SMEs and large companies. It is that it not only serves for the sale of products or services but is also useful for creating corporate or explanatory videos. What are you waiting for? The benefits of video marketing are thousands!

1. Increases Engagement

The video allows you to transmit a message in an original and close way, and more if you do it in storytelling mode , that is, telling a story. Playing videos is very easy and comfortable. In addition, users tend to associate it with leisure and enjoyment, and therefore, they are much more receptive when it comes to playing. With these techniques, you will hook your audience and get them to stay until the end.

The message of a video reaches the user in several ways, and it has been shown that this favors its "memorability". Users remember a brand much more easily if they have seen a video of it, so if you can promote engagement, you can turn your videos into viral content!

2. The Numbers are in your favor

In just one year, using video as a marketing tool has gone from accounting for 63% to more than 81% of the content consumed on the Internet, and 85% of consumers want to see more video content from brands. If we check Google's search results, more than 70% show audiovisual content.

9 out of 10 Internet users consume multiple videos on social networks every day, and nearly 50% of internet users look for videos related to a product or service before visiting a store. And It is that 64% of consumers will purchase after watching branded videos on social platforms because they better understand the characteristics of the product or service and makes it much more attractive.

3. It is an Economic Resource

A great advantage of the time in which we live is that it is no longer necessary to spend money on thousands of DVD copies to make a presentation of your company in a video. Today, thanks to social networks, we can share our material for free!

Youtube is the quintessential video social network, and is the second most used search engine in the world, behind Google. Users view more than 1 billion hours of video each day on YouTube.

There are indeed other effective platforms to edit and share videos, such as Vimeo, although they are more oriented to professionals. Anyway, if your goal is to create a corporate video to show the values of your company, this is the best option for you.

4. Improve SEO

Videos are the most shared content on social networks, which benefits natural positioning. If we stop to think, the vast majority of the advertising that appears to us, such as landing pages or those ads that "jump" in mobile games, before they were simply images, but now they are videos of up to 30 seconds! And it is that video marketing increases the probability of purchase by 64%, but also the time that the user stays on our website. Google registers all the videos in the user's searches, and if our content is liked, it will be easier for people to share it, favoring our positioning.

Nowadays, we read less and more, and we stop more in the images and voice-overs, and that is that 90% of the information received by the brain is visual, so online video is the best way to promote your business without requiring effort from the final consumer.

5. Your Target is Easy to Reach

90% of Internet users who consume and share videos are between 18 and 55 years old. Look at the age range that you can only access online. And I only say, because there are many more channels through which you will reach the rest of the ages. In addition, if you have managed to captivate the user, it is very likely that the user wants to know more and visit your website, creating a potential quality audience, and not just a curious audience that accidentally found your video and played it.

Video marketing does not necessarily mean creating super professional videos by buying thousands of dollars of goals. The content of your video can be as simple and homemade as you want, as long as it allows you to transmit the message correctly. You can try out FlexClip free video maker if you are beginners in the video editing! There are hundreds of video templates with which you can create amazing material.

If you want to multiply the value of your business and its reputation, don't think about it for another minute. Start using video tools like FlexClip and build prestige for your brand easily and quickly!